A blog is one of the most significant assets a new business can have when it comes to digital marketing. Your blog, though, is only useful for generating leads and sales if you manage it properly and post the right content. Otherwise, it’s just another page on your website. Here are some of the top tips and tricks you can use to get more out of your business blog and use it to increase your revenue.
One of the biggest mistakes many businesses make when it comes to content marketing through a blog is to post sporadically. A poorly-managed blog might release five new posts in one week, then go another two weeks with no new content. This approach makes it difficult for customers to engage with you and may hurt your search engine rankings. A preferable method is to release a manageable volume of content on a regular and predictable basis. A quantity of one to three posts per week is the generally accepted norm, though some businesses do still post more frequently than that. You need to produce at least one new post per week, though, as anything less than that won’t give you enough opportunities to engage with your potential customers.
Try to Write Longer Blog Posts
Though shorter blog posts can be successful in ranking for low-competition keywords, it’s usually a good idea to shoot for longer posts that will be more likely to achieve top ranks in search engine results. A good rule of thumb is to make the blog posts you write about 1,600 words long if you want them to rank for competitive keywords. Before you write a post, though, perform a search for your primary target keyword and find out how long the average posts on the first page of Google results are. If the posts that are highest-ranked are only 300 words long, you can easily outperform them by writing a post that’s 600-800 words in length.
Build Links to Your Posts From Other Platforms
If you want to get more traffic to your content, you need to promote it on other platforms. Facebook, Twitter, and Instagram are especially good platforms for blog promotion since they allow you to post direct links and build audiences easily. If you want to succeed with your business blog, be sure to establish a presence on each one of these three platforms.
Some content promotion tactics are a little less frequently used, but they can still be amazingly effective. One such tactic is to promote blog posts through a YouTube channel. Video content gives you another easy way to engage with your audience, but links to blog posts can also be embedded in YouTube videos or placed in their descriptions. YouTube videos are a powerful tool for building your audience and getting more people over to your blog.
Always Create High-Quality Content
It should go without saying, but one of the keys to success with your business blog is to consistently create excellent, informative content that will provide real value to your readers. Generating leads and sales from your blog posts is all about creating engagement, and you won’t be able to do that by cranking out poorly-written articles or posts that are generic replicas of hundreds of similar ones on other websites. A single great article is worth dozens of low-quality ones in terms of the amount of reader engagement it generates, so always be sure to put real effort into your posts so that your business can benefit from them.
A final tip for business blog success is to avoid creating a wall of text. Your blog posts should contain images, infographics or even videos that will provide readers with a richer visual experience. This, in turn, will help to keep them interested and engaged past the first couple of paragraphs. At the same time, though, you should use multimedia strategically, as having too many images in your blog post can make it seem crowded.
By using these relatively simple tips, tricks, and content promotion tactics, you can take your business blog from being just another page on your site to being a major generator of sales and revenue for your business. Keep in mind, though, that you won’t see blogging success overnight. Because it takes some time to populate your blog with good content, you’ll need to stick with it for a while to start seeing outstanding results. Once you do, though, you’ll be amazed at just how useful and profitable your business blog can be.
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